From the catwalk to the bathroom mirror, you can't stop reaching for our award-winning, best-selling SALWA PETERSEN® Chébé Hair Milk One-Step Detangler.
What makes our hair milk a runaway hit since the day it launched? Below, we break down the ingredient mix behind the one product you can’t stop reaching for to get the longer, stronger, softer hair you deserve.
The miracle of Chébé is well-known to 8,000 years of Chadian women – the people of Chad have been using it to grow their curly, oily, kinky, and wavy hair longer and stronger since ancient times. The time-honored (and time-consuming!) Chébé ritual lasts a full day, and brings together the community to lovingly apply the Chébé mix into braided hair that can grow well-past the waist thanks to this traditional curl-care method.
Chébé works to repair and strengthen weak and brittle hair, while protecting the length of the hair against new damage, and hydrating and moisturizing dry hair. Today, the rest of the world has begun to catch on to these benefits, which Chadian women have known for millennia – but only SALWA PETERSEN® delivers our proprietary Single-Origin Heirloom Chébé™, a seed passed to Salwa by her grandmother, and found to be 100x more potent than all other modern Chébé varietals, which is now grown and harvested exclusively by Salwa Petersen in Chad.
All SALWA PETERSEN® products deliver the longer, stronger, and softer hair that Chébé is well known for, re-imagined for a modern lifestyle in salon-quality, 95+% natural, affordable products. And while Chébé is a superstar on it’s own, we can’t resist making a good thing better… which is why we’ve supercharged our products with the best of nature and science, giving you the longer, stronger, softer hair you crave.
We’re not naming names… but maybe you’ve tried some other brands that claim to restore the hair shaft from the inside out? Many products that claim to repair deeply damaged strands, like those of bleached or color treated hair, use harsh and potentially dangerous chemicals like lilial, panthenol, and sodium benzoate to achieve their results – and while hair treated this way might look good, it’s not worth the risk to our health and our planet. Our revolutionary, proprietary, 100% natural Chébébond™ Complex delivers the power of Chébé deep inside the hair shaft, delivering incredible damage-control results from the inside out, without the harsh chemicals. In fact, in a 21 day consumer perception study using SALWA PETERSEN® Chébé Hair Milk One-Step Detangler, an incredible 98% of testers demonstrated hair that is more resistant to breakage. You should never have to choose between your safety, and the efficacy of your haircare –and our Chébébond™ Complex makes sure you never will.
Is there anything oats can’t do? We’ve loved them for breakfast since forever, poured them in our baths as a traditionally soothing body soak, and now we reach for oat milk in our morning lattes… but did you know that the humble oat is also a powerful ingredient in hair care?
Oats can improve the elasticity of the hair – meaning less breakage during brushing, and easier and gentler detangling. Oats also contain omega-6 fatty acids, which are a key player in repairing split ends, restoring damaged hair, and moisturizing hair. The same protein in oats that make them a breakfast of champions, is also well-known to add thickness to each strand of hair. Combine that with the power of Chébé, and you’ve got a powerful duo for strengthening, repairing and restoring, and detangling curly, oily, kinky, and wavy hair, while adding shine, thickness, and moisture.
Rich in antioxidants, the health benefits of green tea have been touted for centuries – but did you know those benefits extend to hair? EGCG in green tea has been linked to reversing hair loss by stimulating hair follicles – perfect for anyone trying to get longer, stronger, softer hair. Great for the scalp as well as the hair shaft, green tea also soothes the scalp and can fight the production of excess sebum (aka oil and dandruff). Pair this with oat and Chébé, and you’ve got a powerful trio that stimulates growth, protects and repairs growing strands, moisturizes, and detangles, gently and naturally.
BUT IS SALWA PETERSEN® CHÉBÉ HAIR MILK ONE-STEP DETANGLER RIGHT FOR MY HAIR?
The best part? This is the one product that everyone can agree on: no matter your hair type or texture, get the one product that’s unifying the curlies, coilies, kinkies, and wavies of the world, and winning over every hair type from from the most delicate strands, to the thickest, giving you longer, stronger, softer hair without sacrificing natural ingredients or affordability: SALWA PETERSEN® Chébé Hair Milk One-Step Detangler,