We don’t trade results. Our science-backed products are dermatologically and clinically tested. The reported results on all textured hair types, straightened and protective styles speak for themselves: up to 94% stronger and longer, and 100% softer!

Starting from day one, 1% of all proceeds support conservation projects in Chad with NGO African Parks Network. The skilled farmers we employ on our organic farm to hand-pollinate, grow and harvest our exclusive variety of heirloom Chébé found only in SALWA PETERSEN® formulas are paid 5 times the minimum Chadian wage– equivalent to European salaries. We use traditional and regenerative farming methods to produce only the highest-quality Chébé products.

We do not use any product of animal origin including, but not limited to, animal collagen, gelatin, keratin, sheep lanolin, honey, beeswax, and carmine. We test only on human volunteers. We exclude ingredients from our formulas that are likely to pose a risk to human health or to the environment, including parabens, silicones, sulfates, mineral oil, drying alcohols, phenoxyethanol, PEGs and many more.

We’re eco-conscious and committed to sustainability. We design everything with a circular approach: post-consumer recycled (PCR) materials including ocean-bound plastic, 100% infinitely recyclable packaging, certified FSC paper from well-managed forests, upcycled, wild-harvested, organic and fair-trade ingredients, green electricity, water returned clean to nature and carbon neutral operations. SALWA PETERSEN® is an end-to-end sustainable company and brand.

We work with some of the most acclaimed hairstylists in the world to bring our products from concept to market. You can find SALWA PETERSEN® products in the shampoo bar and styling stations of salons from Paris to NYC & LA, as well as in celebrity stylist’s kits backstage on film shoots, at red carpets, during fashion week, in film festivals and more. Salwa Petersen believes that everyone deserves the best for their textured, curly, coily, kinky and wavy hair. This means products that include luxurious ingredients, clean formulas, clinically proven actives, and eco-friendly packaging, delivering salon-quality results without the luxe price tag.

When we create our proprietary 100% natural ChébéBond™ Complex, and our exclusive haircare formulas in our Paris labs, we take steps to ensure you’ll be able to understand every ingredient used in them. Our formulas are minimalist and contain only active ingredients, without unnecessary bulking agents or fillers. They address specific concerns, so we can provide effective solutions for everyone with curly, coily, kinky and wavy hair.