“Today, Chébé is still very much a tradition local to Chad. But word of it as a potent conditioning treatment for natural hair is starting to spread thanks in no small part to [Salwa] Petersen.”
“We never lost the art of growing long tightly textured hair” says Salwa Petersen, who has brought Chébé to a broader audience with her eponymous line.”
“Chébé seeds are [Salwa] Petersen’s secret ingredient to her entire haircare line and they have been used in Chad for many generations to produce silky, healthy curls.”
"If you want long hair, start using Chébé, an ancient ingredient used by women in Chad for centuries, and their secret weapon to growing long hair."
“Salwa Petersen’s line is designed to help hair grow long, by infusing strands with a proprietary blend of botanical ingredients.”
“If you ask me, SALWA PETERSEN® is the next big thing in haircare.”
Salwa Petersen in NYC, and Salwa Petersen in Chad during the traditional Chébé ritual.
Hi, I’m Salwa Petersen and I’m from Chad.
Growing up, my mother, grandmother and great-grandmother taught me an ancestral ritual passed down through millennia, to achieve strong, long, soft, and luxurious hair– a rare phenomenon for tightly textured hair. We use the seeds from the Chébé plant, which grow only in the highlands of Chad. This nutrient-rich seed is packed with antioxidants, vitamins and oleic acids– essentials for beautiful hair.
In techniques passed down from mother to daughter through generations, Chébé is harvested and sundried, then roasted, powdered and mixed with other ingredients to strengthen and lengthen the hair. The Chébé powder ritual takes all day and is not always practical for the busy modern life.
After graduating from Harvard and spending years in product development for the biggest names in beauty, bringing many bestselling products to market, I saw nothing like Chébé. I took up an unprecedented challenge– enhancing our ancestral ritual with the best of modern hair science.
After four years of research and development with my team of chemists and hairstylists we created the first 100% natural proprietary extract of heirloom organic Chébé seed, clinically proven to promote longer, stronger and softer hair. We released the first collection of 8 accessibly-priced salon-quality hair products infused with this proprietary extract to take you through wash day, styling and treatment– combining the best of ancient wisdom with modern science and salon expertise.
The result? Your longest, strongest and softest hair, yet!
DISCOVER THE TOP-RATED CHÉBÉ COLLECTION
Everything your hair needs to be stronger, longer and softer. These results-focused restorative formulas are made for curly, coily, kinky and wavy hair (and everything in-between). Take your pick today to help your hair reach greater lengths.
Chébé Hydrating Shampoo
CHÉBÉ + ARGAN OIL
Revive dry, damaged hair with this moisturizing shampoo.
Chébé + HA Nourishing Conditioner
CHÉBÉ + HYALURONIC ACID
This fast-working, rinse-off formula gives you stronger, hydrated, and healthier-looking hair.
Chébiotic™ Hair Mask, Repairing Deep Conditioner
CHEBE + POSTBIOTICS
Concentrated, deep conditioning formula that strengthens & restores damaged hair in just 5 minutes.
Oil of Chébé™, Fortifying Hair Oil
CHÉBÉ + SPIRULINA
Must-have, lightweight formula for a high shine glossing effect, and long-term hair strength.
Chébé du Tchad™ Hair Cream, Anti-Breakage Treatment
CHÉBÉ + CERAMIDES
Help minimize breakage with an extra dose of weightless moisture.
Chébé Hair Milk, One-Step Detangler
CHÉBÉ + OAT + GREEN TEA
Instantly seal in moisture & add shine with this milky mist made to target scalp & hair health– including when your hair is in a protective style.
Chébé Buttercream, Styling Cream
CHÉBÉ + CAFFIENE + FLAXSEED
Get effortlessly natural definition & soft hold with this thick, non-greasy butter-like cream.
Chébé Styling Gelée
CHÉBÉ + BRASSICA
Lock styles in place with this light hold gel cream.
Chébé Hydrating Shampoo
CHÉBÉ + ARGAN OIL
Revive dry, damaged hair with this moisturizing shampoo. See product details
Chébé + HA Nourishing Conditioner
CHÉBÉ + HYALURONIC ACID
This fast-working, rinse-off formula gives you stronger, hydrated, and healthier-looking hair. See product details
Chébiotic™ Hair Mask, Repairing Deep Conditioner
CHEBE + POSTBIOTICS
Concentrated, deep conditioning formula that strengthens & restores damaged hair in just 5 minutes. See product details
Oil of Chébé™, Fortifying Hair Oil
CHÉBÉ + SPIRULINA
Must-have, lightweight formula for a high shine glossing effect, and long-term hair strength. See product details
Chébé du Tchad™ Hair Cream, Anti-Breakage Treatment
CHÉBÉ + CERAMIDES
Help minimize breakage with an extra dose of weightless moisture. See product details
Chébé Hair Milk, One-Step Detangler
CHÉBÉ + OAT + GREEN TEA
Instantly seal in moisture & add shine with this milky mist made to target scalp & hair health– including when your hair is in a protective style. See product details
Chébé Buttercream, Styling Cream
CHÉBÉ + CAFFIENE + FLAXSEED
Get effortlessly natural definition & soft hold with this thick, non-greasy butter-like cream. See product details
Chébé Styling Gelée
CHÉBÉ + BRASSICA
Lock styles in place with this light hold gel cream. See product details
SINGLE ORIGIN HEIRLOOM CHÉBÉ™
100X MORE POWERFUL THAN ALL OTHER CHÉBÉ
In 2017, I went home to Chad and spent months sourcing and testing Chébé seeds– including ancestral seeds inherited from my great grandmother. After hundreds of tests, my lab came back with stunning results: her decades-old heirloom Chébé seeds had proven 100x more potent than any of the others tested. Today, these very seeds have grown into the foundation for the SALWA PETERSEN® brand.
My family land in Chad has since been transformed into an organic regenerative farm, nurturing my great grandmother’s ancient seeds. We carefully oversee every step of the Chébé process in-house, ensuring that the hair-fortifying nutrients of the seed continue to be preserved.
Our single-source heirloom Chébé extract is used to create our proprietary 100 % natural ChébéBond™ Complex. You’ll find it in every one of our clinically proven formulas to benefit every wave, curl, coil and kink.
SALWA PETERSEN® organic regenerative Chébé farm in Chad
We always listen to your needs and survey the market to decide where we should innovate next.
From there, we begin development with our dependable proprietary SALWA PETERSEN® 100% natural ChébéBond™ Complex, to scientifically formulate newness in our Paris, France lab. Throughout the process, we work closely with some of the most acclaimed hairstylists in the world to refine the formulas.
We always listen to your needs and survey the market to decide where we should innovate next.
From there, we begin development with our dependable proprietary SALWA PETERSEN® 100% natural ChébéBond™ Complex, to scientifically formulate newness in our Paris, France lab. Throughout the process, we work closely with some of the most acclaimed hairstylists in the world to refine the formulas.
Finally, the products go through rigorous clinical and consumer trials on a variety of hair types and textures for each formula, to ensure they really work.
We test each individual product on every type* of textured hair** including locs, protective styles (twists, braids, extensions), straightened (chemically and mechanically) and even relaxer, color and keratin-treated hair, to ensure that our formulas deliver on:
*ALL HAIR TYPES: Fine, Medium and Thick. High, Medium and Low porosity.
***ALL HAIR TEXTURES:
Wavy Hair: 2a - 2b - 2c
Curly Hair: 3 A - 3b - 3c
Coily, Kinky and Tight Textures: 4 A - 4 B - 4 C
OUR PROMISES
SALON-QUALITY RESULTS, VEGAN INGREDIENTS, CRUELTY-FREE TESTING, ECO-FRIENDLY PRODUCTION, AND A TRADITION OF GIVING BACK
Clinically Proven Results >
We don’t trade results. Our science-backed products are dermatologically and clinically tested. The reported results on all textured hair types, straightened and protective styles speak for themselves: up to 94% stronger and longer, and 100% softer!
Giving Back to People, Planet and Culture >
Starting from day one, 1% of all proceeds support conservation projects in Chad with NGO African Parks Network. The skilled farmers we employ on our organic farm to hand-pollinate, grow and harvest our exclusive variety of heirloom Chébé found only in SALWA PETERSEN® formulas are paid 5 times the minimum Chadian wage– equivalent to European salaries. We use traditional and regenerative farming methods to produce only the highest-quality Chébé products.
Clean, Vegan and Cruelty-Free >
We do not use any product of animal origin including, but not limited to, animal collagen, gelatin, keratin, sheep lanolin, honey, beeswax, and carmine. We test only on human volunteers. We exclude ingredients from our formulas that are likely to pose a risk to human health or to the environment, including parabens, silicones, sulfates, mineral oil, drying alcohols, phenoxyethanol, PEGs and many more.
Eco-Conscious and Sustainable >
We’re eco-conscious and committed to sustainability. We design everything with a circular approach: post-consumer recycled (PCR) materials including ocean-bound plastic, 100% infinitely recyclable packaging, certified FSC paper from well-managed forests, upcycled, wild-harvested, organic and fair-trade ingredients, green electricity, water returned clean to nature and carbon neutral operations. SALWA PETERSEN® is an end-to-end sustainable company and brand.
Accessible Salon-Quality Textured Haircare >
We work with some of the most acclaimed hairstylists in the world to bring our products from concept to market. You can find SALWA PETERSEN® products in the shampoo bar and styling stations of salons from Paris to NYC & LA, as well as in celebrity stylist’s kits backstage on film shoots, at red carpets, during fashion week, in film festivals and more. Salwa Petersen believes that everyone deserves the best for their textured, curly, coily, kinky and wavy hair. This means products that include luxurious ingredients, clean formulas, clinically proven actives, and eco-friendly packaging, delivering salon-quality results without the luxe price tag.
Concentrated, Made in France Formulas>
When we create our proprietary 100% natural ChébéBond™ Complex, and our exclusive haircare formulas in our Paris labs, we take steps to ensure you’ll be able to understand every ingredient used in them. Our formulas are minimalist and contain only active ingredients, without unnecessary bulking agents or fillers. They address specific concerns, so we can provide effective solutions for everyone with curly, coily, kinky and wavy hair.
WHICH CHÉBÉ HAIRCARE RITUAL IS MADE FOR YOU?
Curlies, coilies, kinkies and wavies– try a bit of everything, build your best Chébé routine based on your hair texture and enjoy free shipping.
Curly Hair Chébé Ritual
Wash, treat and style your tresses with ease with our stand-out Chébé curly hair go-to’s.
Coily & Kinky Hair Chébé Ritual
Show your coils, kinks and tight textures some love with this specially-tailored, ultra-nourishing Chébé regimen for your type 4 hair.
Wavy Hair Chébé Ritual
Address frizz and enhance texture, while cleansing, hydrating, defining & nurturing using these wave-friendly Chébé picks.
Curly Hair Chébé Ritual
Chébé + Argan Oil + Postbiotics + Green Tea
Wash, treat and style your tresses with ease with our stand-out Chébé curly hair go-to’s. See product details
Coily & Kinky Hair Chébé Ritual
Chébé + Argan Oil + Shea Butter + Flaxseed
Show your coils, kinks and tight textures some love with this specially-tailored, ultra-nourishing Chébé regimen for your type 4 hair. See product details
Wavy Hair Chébé Ritual
Chébé + Argan Oil + Hyaluronic Acid + Oat
Address frizz and enhance texture, while cleansing, hydrating, defining & nurturing using these wave-friendly Chébé picks. See product details
“4 days have been enough for my hair to experience very great changes. It’s now much more maneuverable, strong and healthy.”
Erica
“A huge difference in the overall health, strength and beauty of my strands! My hair became so soft, I can’t stop touching it all day long."
Maria
“Stronger Healthy Strands. I was not disappointed! After a few uses my weak hair strands became stronger and feel and look so healthy.“
Gloria
“It works! Longer and stronger hair than I have ever had. I have to admit I was a bit skeptical. My hair has never grown past a certain length, and I did not think a product would change that. I've now been using Chébé hair cream for about a year and I can honestly say that my hair is longer and stronger than it has ever been. It grew about 3 inches in one year which, for me, is just really unheard of.”
Arlene
“My new haircare ritual. As a guy, I never really paid too much attention to my hair. But after a recommendation from a friend I thought I'd give Salwa Petersen hair cream a go. I love it! My hair was feeling softer and nicer after just a few days. It's now my new everyday ritual, and it even inspired me to grow my hair out longer. Definitely recommend it. Treat yourself.”
Adrian
$6.95 USD flat rate shipping for all continental US orders below $75 USD. Delivery takes 3 to 5 business days. We guarantee you will love the products.
FREE US returns within 3 months. It’s free, so you pay nothing– no strings attached, no hidden charges, and absolutely no cost to you, whatsoever. No questions asked– what have you got to lose (other than a little time to find your ideal Chébé ritual on us)?
