Bond-Building with Smart Restorative Technology™
Did you know our hair is made up of microscopic chemical bonds, linking together chains of proteins? It’s these bonds that are responsible for the general health of our hair. When hair is subjected to excessive heat-styling, chemical or color treatments, those bonds become broken and you can end up with tresses that suffer from breakage, dullness and frizz. What can be done? Read on to learn how SALWA PETERSENⓇ tackles the dilemma of repairing damaged curly hair with Smart Restorative Technology™.
What is Smart Restorative Technology™?
Smart Restorative Technology™, our exclusive blend of clean, amino acid-based compounds is formulated to enrich the hair shaft with the essential proteins, hydration and vital acids that it needs to remain strong and healthy. It identifies weak or damaged hair cuticles and delivers a proprietary solution to restore hair from the inside-out and prevent future breakage. We’re talking serious damage repair that goes beyond mere moisturization and actually rebuilds the chemical bonds naturally found within the cuticle to restore and maintain happy, healthy hair.
How do bond builders work?
There are 3 types of chemical bonds that naturally exist in your hair:
- disulfide (the strongest) that stabilizes the protein chain
- hydrogen bonds that protect your hair from external elements like water and heat
- salt bonds that are weakened when your hair’s pH level is unbalanced
Chemical damage from bleach, color and relaxers causes these protein bonds, which are responsible for our hair’s elasticity and strength, to break. When that happens, hair can suffer from split ends and appear dull and lifeless. Our patented blend of amino acid compounds works by targeting deep within the cortex of each strand, strengthening and building upon those bonds that already naturally exist within your hair.
Why do you need Smart Restorative Technology™?
When we chemically alter our hair, we weaken these keratin bonds, causing breakage, frizz and thinning. This is why SALWA PETERSENⓇ focuses on ingredients that strengthen and restore the bonds in our hair for improved manageability. All our exclusive Chébé formulations are supercharged with clean, Smart Restorative Technology™ to gently repair damaged hair from root to tip.
All hair types and textures can benefit from using bond building products, even if color and chemical treatments aren’t a part of your normal routine. Our Smart Restorative Technology™ can also salvage heat-damaged curls or coils overworked by everyday factors like sun exposure and overzealous brushing, restoring your hair’s integrity and imbuing your locks with enviable shine.
Curious to see how Smart Restorative Technology™ can transform your damaged textured hair? Shop our Chébé Rituals here.