LONGER, STRONGER HAIR

CURLS •*• COILS•*• WAVES •*•PROTECTIVE STYLES •*• CURLS •*• COILS•*• WAVES •*•PROTECTIVE STYLES •*•
CURLS •*• COILS•*• WAVES •*•PROTECTIVE STYLES •*• CURLS •*• COILS•*• WAVES •*•PROTECTIVE STYLES •*•
a potent conditioning treatment for natural hair”
a potent conditioning treatment for natural hair”

CHÉBÉ IS A RITUAL.

Natural, affordable, and simple: our star ingredient is your new solution for more beautiful hair.

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SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*
SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*
80% OF THE WORLD HAS TEXTURED HAIR *•* 80% OF THE WORLD HAS TEXTURED HAIR *•*80% OF THE WORLD HAS TEXTURED HAIR *•*
80% OF THE WORLD HAS TEXTURED HAIR *•* 80% OF THE WORLD HAS TEXTURED HAIR *•* 80% OF THE WORLD HAS TEXTURED HAIR *•*

Curls, coils, waves, and protective styles...

Salwa Petersen honors your journey with chic, natural hair care that shows up – so you can show out.

BLACK FOUNDED, BLACK OWNED.

Salwa Petersen is the Chadian native bringing the gift of Chébé to the world.

MEET SALWA

FROM OUR COMMUNITY

TO YOURS

FROM OUR COMMUNITY TO YOURS

SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*
SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*
#SALWAPETERSEN .•*•. MADE TO BE SHARED .•*•. @SALWAPETERSEN .•*•. MADE TO BE SHARED.•*•.
#SALWAPETERSEN .•*•. MADE TO BE SHARED .•*•. @SALWAPETERSEN .•*•. MADE TO BE SHARED.•*•.

DISCOVER YOUR OWN PERSONAL CHÉBÉ RITUAL.

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2021 Best Treatment for Curly Hair

2022 ECO AWARD Best Strenthening Cream

2022 Best In Black Hair Award

*•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN
*•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN

YEAH, WE'RE FOR REAL.

Founded by a Chadian native

Luxury beauty veteran Salwa Petersen grew up practicing the ritual of Chébé with her own family.

Rooted in the age-old ritual of Chébé

Informed by the ancestral beauty tradition, we craft modern rituals that honor your personalized hair journey.

Community-founded, results-driven

Our proprietary, 100% natural blend of fortifying Chébé seed is fair traded, community sourced, & harvested in Chad.

Formulated in the Salwa Petersen Labs

We work with leading scientists in France to concentrate the power of Chébé into minimally processed products that deliver.