*•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN

YEAH, WE'RE FOR REAL.

Founded by a Chadian native

Luxury beauty veteran Salwa Petersen grew up practicing the ritual of Chébé with her own family.

Rooted in the age-old ritual of Chébé

Informed by the ancestral beauty tradition, we craft modern rituals that honor your personalized hair journey.

Community-founded, results-driven

Our proprietary, 100% natural blend of fortifying Chébé seed is fair traded, community sourced, & harvested in Chad.

Formulated in the Salwa Petersen Labs

We work with leading scientists in France to concentrate the power of Chébé into minimally processed products that deliver.

SALON RESULTS AT HOME

Our #chebecircle loves using @salwapetersen products! See them in action.

@aurelieriouxofficial
43.1k followers

“I tried the well-known SALWA PETERSEN® products. My hair smells sooooo good and is well hydrated. The products are lighweight. And there, I slept on it, I didn’t put anything. It’s perfect, I say YES!”

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@wiiliam_.e
194k followers

“You often ask me what I use on my hair. I'm currently using the SALWA PETERSEN® brand, I don't know if you know them. And seriously, it's so good, so so good! I don't get paid to say that. Honestly… It's THAT good!”

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@tracy.bosc
19.7K

“This year’s love at first sight. I am so impressed.”

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@nosyly
10.3K

“ I am obsessed -big love! The clean ingredients, the packaging… In short, I love EVERYTHING!”

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SALWA PETERSEN® + YOU

Tag @salwapetersen for a chance to be featured

@blackbeautybag

@marthaevemaruna

@adora.ble

@kenzablkn

@mischag

”An extract from a nutrient-rich seed from Chad –used for centuries for healthier-hair is the main reason why this cream can moisturize and strengthen hair”.

2021 BEST PRODUCT FOR WAVY HAIR

“ All you need to do is apply a pea-size dollop to dry or damp hair, and you’ll very literally feel the difference after just a few weeks. Think: softer, longer, stronger, healthier-feeling hair.”

2022 BEST STRENGTHENING CREAM

“ Coils, kinks, waves and everything in between— this curl necessity keeps your strands hydrated and defined.”

2022 BEST IN BLACK HAIR: CURL CONQUERORS

20+ AWARDS

FOLLOW US ON INSTAGRAM @SALWAPETERSEN

OUR PROMISES

SALON-QUALITY RESULTS, VEGAN INGREDIENTS, CRUELTY-FREE TESTING, ECO-FRIENDLY PRODUCTION, AND A TRADITION OF GIVING BACK

Clinically Proven Results >

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We don’t trade results. Our science-backed products are dermatologically and clinically tested. The reported results on all textured hair types, straightened and protective styles speak for themselves: up to 94% stronger and longer, and 100% softer!

Giving Back to People, Planet and Culture >

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Starting from day one, 1% of all proceeds support conservation projects in Chad with NGO African Parks Network. The skilled farmers we employ on our organic farm to hand-pollinate, grow and harvest our exclusive variety of heirloom Chébé found only in SALWA PETERSEN® formulas are paid 5 times the minimum Chadian wage– equivalent to European salaries. We use traditional and regenerative farming methods to produce only the highest-quality Chébé products.

Clean, Vegan and Cruelty-Free >

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We do not use any product of animal origin including, but not limited to, animal collagen, gelatin, keratin, sheep lanolin, honey, beeswax, and carmine. We test only on human volunteers. We exclude ingredients from our formulas that are likely to pose a risk to human health or to the environment, including parabens, silicones, sulfates, mineral oil, drying alcohols, phenoxyethanol, PEGs and many more.

Eco-Conscious and Sustainable >

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We’re eco-conscious and committed to sustainability. We design everything with a circular approach: post-consumer recycled (PCR) materials including ocean-bound plastic, 100% infinitely recyclable packaging, certified FSC paper from well-managed forests, upcycled, wild-harvested, organic and fair-trade ingredients, green electricity, water returned clean to nature and carbon neutral operations. SALWA PETERSEN® is an end-to-end sustainable company and brand.

Accessible Salon-Quality Textured Haircare >

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We work with some of the most acclaimed hairstylists in the world to bring our products from concept to market. You can find SALWA PETERSEN® products in the shampoo bar and styling stations of salons from Paris to NYC & LA, as well as in celebrity stylist’s kits backstage on film shoots, at red carpets, during fashion week, in film festivals and more. Salwa Petersen believes that everyone deserves the best for their textured, curly, coily, kinky and wavy hair. This means products that include luxurious ingredients, clean formulas, clinically proven actives, and eco-friendly packaging, delivering salon-quality results without the luxe price tag.

Concentrated, Made in France Formulas>

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When we create our proprietary 100% natural ChébéBond™ Complex, and our exclusive haircare formulas in our Paris labs, we take steps to ensure you’ll be able to understand every ingredient used in them. Our formulas are minimalist and contain only active ingredients, without unnecessary bulking agents or fillers. They address specific concerns, so we can provide effective solutions for everyone with curly, coily, kinky and wavy hair.

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WE THINK YOU’LL LOVE

LONGER, STRONGER HAIR

CHÉBÉ IS A RITUAL.

MEET YOUR NEW RITUAL

Curls, coils, waves, and protective styles...

Salwa Petersen honors your journey with chic, natural hair care that shows up – so you can show out.

BLACK FOUNDED, BLACK OWNED.

FROM OUR COMMUNITY

TO YOURS

FROM OUR COMMUNITY TO YOURS

RITUAL BUNDLES

2021 Best Treatment for Curly Hair

2022 ECO AWARD Best Strenthening Cream

2022 Best In Black Hair Award

YEAH, WE'RE FOR REAL.

Founded by a Chadian native

Rooted in the age-old ritual of Chébé

Community-founded, results-driven

Formulated in the Salwa Petersen Labs

SALON RESULTS AT HOME

SALWA PETERSEN® + YOU

2021 BEST PRODUCT FOR WAVY HAIR

2022 BEST STRENGTHENING CREAM

2022 BEST IN BLACK HAIR: CURL CONQUERORS

20+ AWARDS

OUR PROMISES

SALON-QUALITY RESULTS, VEGAN INGREDIENTS, CRUELTY-FREE TESTING, ECO-FRIENDLY PRODUCTION, AND A TRADITION OF GIVING BACK

EVERY SALWA PETERSEN® PURCHASE GIVES BACK 1% TO NGO AFRICAN PARKS NETWORK SINCE DAY 1

Caring for Planet, People and Culture

LONGER, STRONGER HAIR

CHÉBÉ IS A RITUAL.

MEET YOUR NEW RITUAL

Curls, coils, waves, and protective styles...

Salwa Petersen honors your journey with chic, natural hair care that shows up – so you can show out.

BLACK FOUNDED, BLACK OWNED.

FROM OUR COMMUNITY

TO YOURS

FROM OUR COMMUNITY TO YOURS

RITUAL BUNDLES

2021 Best Treatment for Curly Hair

2022 ECO AWARD Best Strenthening Cream

2022 Best In Black Hair Award

YEAH, WE'RE FOR REAL.

Founded by a Chadian native

Rooted in the age-old ritual of Chébé

Community-founded, results-driven

Formulated in the Salwa Petersen Labs

SALON RESULTS AT HOME

SALWA PETERSEN® + YOU

2021 BEST PRODUCT FOR WAVY HAIR

2022 BEST STRENGTHENING CREAM

2022 BEST IN BLACK HAIR: CURL CONQUERORS

20+ AWARDS

OUR PROMISES

SALON-QUALITY RESULTS, VEGAN INGREDIENTS, CRUELTY-FREE TESTING, ECO-FRIENDLY PRODUCTION, AND A TRADITION OF GIVING BACK

EVERY SALWA PETERSEN® PURCHASE GIVES BACK 1% TO NGO AFRICAN PARKS NETWORK SINCE DAY 1 Caring for Planet, People and Culture

EVERY SALWA PETERSEN® PURCHASE GIVES BACK 1% TO NGO AFRICAN PARKS NETWORK SINCE DAY 1

Caring for Planet, People and Culture