CHÉBÉ IS A RITUAL.
Natural, affordable, and simple: our star ingredient is your new solution for more beautiful hair.

MEET YOUR NEW RITUAL
Curls, coils, waves, and protective styles...
Salwa Petersen honors your journey with chic, natural hair care that shows up – so you can show out.
BLACK FOUNDED, BLACK OWNED.
Salwa Petersen is the Chadian native bringing the gift of Chébé to the world.

FROM OUR COMMUNITY
TO YOURS
FROM OUR COMMUNITY TO YOURS
RITUAL BUNDLES

2021 Best Treatment for Curly Hair

2022 ECO AWARD Best Strenthening Cream

2022 Best In Black Hair Award
YEAH, WE'RE FOR REAL.

Founded by a Chadian native
Luxury beauty veteran Salwa Petersen grew up practicing the ritual of Chébé with her own family.

Rooted in the age-old ritual of Chébé
Informed by the ancestral beauty tradition, we craft modern rituals that honor your personalized hair journey.

Community-founded, results-driven
Our proprietary, 100% natural blend of fortifying Chébé seed is fair traded, community sourced, & harvested in Chad.

Formulated in the Salwa Petersen Labs
We work with leading scientists in France to concentrate the power of Chébé into minimally processed products that deliver.