LONGER, STRONGER HAIR

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CURLS •*• COILS•*• WAVES •*•PROTECTIVE STYLES •*• CURLS •*• COILS•*• WAVES •*•PROTECTIVE STYLES •*•
CURLS •*• COILS•*• WAVES •*•PROTECTIVE STYLES •*• CURLS •*• COILS•*• WAVES •*•PROTECTIVE STYLES •*•
“ “
a potent conditioning treatment for natural hair”
“ “
a potent conditioning treatment for natural hair”

CHÉBÉ IS A RITUAL.

Natural, affordable, and simple: our star ingredient is your new solution for more beautiful hair.

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SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*
SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*

MEET YOUR NEW RITUAL

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Chébé Hydrating Shampoo

A deeply hydrating shampoo that cleanses hair without stripping it of beneficial natural oils. Gentle enough for daily or weekly use.

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Chébé + HA Nourishing Conditioner

A nourishing conditioner that beautifully plumps and softens the hair with maximum moisture.

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Oil of Chébé™ Fortifying Hair Oil

A Multi-tasking, lightweight oil solution. Adds shine while stopping breakage in its tracks.

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Chébiotic™ Hair Mask

An intense repairing deep conditioner that delivers moisture to the scalp and hair, without weighing it down.

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Chébé Hair Milk One-Step Detangler

A daily one-step detangling and finishing solution to melt away knots while adding shine and definition.

80% OF THE WORLD HAS TEXTURED HAIR *•* 80% OF THE WORLD HAS TEXTURED HAIR *•*80% OF THE WORLD HAS TEXTURED HAIR *•*
80% OF THE WORLD HAS TEXTURED HAIR *•* 80% OF THE WORLD HAS TEXTURED HAIR *•* 80% OF THE WORLD HAS TEXTURED HAIR *•*

Curls, coils, waves, and protective styles...

Salwa Petersen honors your journey with chic, natural hair care that shows up – so you can show out.

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BLACK FOUNDED, BLACK OWNED.

Salwa Petersen is the Chadian native bringing the gift of Chébé to the world.

MEET SALWA

FROM OUR COMMUNITY

TO YOURS

FROM OUR COMMUNITY TO YOURS

SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*
SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*
#SALWAPETERSEN .•*•. MADE TO BE SHARED .•*•. @SALWAPETERSEN .•*•. MADE TO BE SHARED.•*•.
#SALWAPETERSEN .•*•. MADE TO BE SHARED .•*•. @SALWAPETERSEN .•*•. MADE TO BE SHARED.•*•.

DISCOVER YOUR OWN PERSONAL CHÉBÉ RITUAL.

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RITUAL BUNDLES

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Wavy Hair Chébé Ritual

The ultimate Chébé ritual for wavy hair features our Hydrating Shampoo, Nourishing Conditioner, Hair Milk, and finishing Gelée.

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Wash Day Essentials

 Your go-to trio for clean and conditioned hair, no matter your wash routine.

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Styling and Detangling Trio

Wet it, set it and forget it. This trio layers a one-step detangler and leave-in nourishing cream under a curl-defining gel for healthier hair styling.

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Coily Hair Chébé Ritual

Your go-to ritual for coily hair features our hydrating shampoo, treatment mask, leave-in nourishing cream, and coil-defining gel for perfect texture every time.

SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*
SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•* SHOP THE RITUAL *•*

2021 Best Treatment for Curly Hair

2022 ECO AWARD Best Strenthening Cream

2022 Best In Black Hair Award

*•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN
*•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN *•* BLESSED, NOT STRESSED *•* WE FEEL SO SEEN

YEAH, WE'RE FOR REAL.

Founded by a Chadian native

Luxury beauty veteran Salwa Petersen grew up practicing the ritual of Chébé with her own family.

Rooted in the age-old ritual of Chébé

Informed by the ancestral beauty tradition, we craft modern rituals that honor your personalized hair journey.

Community-founded, results-driven

Our proprietary, 100% natural blend of fortifying Chébé seed is fair traded, community sourced, & harvested in Chad.

Formulated in the Salwa Petersen Labs

We work with leading scientists in France to concentrate the power of Chébé into minimally processed products that deliver.